A1

Range Description

Concentrated Vorsprung durch Technik

Sometimes it's the smallest things that contain the biggest ideas: the humble paperclip, the tungsten filament, the pocket army knife. The Audi A1 is no exception. This new compact car is a distillation of all the great technologies which came before it - many of which appear in the flagship A8.

With the new Audi A1 the Brand takes an exciting step into the volume sector and opens up a fantastic opportunity to reach a wider customer base. Here is your first in-depth look at the A1, its specification and unique selling points.
 
The A1 will be a true premium competitor, challenging the Mini, with a striking, modern design, exceptional quality and by setting the A0 sector’s technology benchmark; the A1’s technology takes its cues from the new Audi A8 and the rest of the Audi range.
 
The A1 proves that the best things come in small packages. Vorsprung durch Technik has been packed into a stylish and sophisticated three-door four-seater hatch. The A1 appeals to customers who want to own a car that reflects their lifestyles, and includes the latest navigation and audio technology, and excellent design.

The A1 has feeling of exclusivity and is set to be the next ‘must-have’ car.
 
With an already high level of media attention, the A1 has won its first award: ‘The most exciting car of the Year 2010’ What Car? award, before it has even officially been revealed.
 
More exciting information about the A1 will be coming your way soon. Keep checking back - as soon as we know, you'll know! In the meantime, register your interest using the form below.